No Air Asia ad till CEO apologises, Utusan says
Claiming AirAsia advertisements to be cheaper than hair and herbal products, Utusan Malaysia’s Awang Selamat has told the Umno-owned paper to stop taking the airline’s ads until its chief executive apologises for criticising the broadsheet’s racist piece.
In its Mingguan Malaysia weekend edition today, columnist Awang Selamat — the nom-de-plume for the paper’s collective editorial voice — said AirAsia should be thankful that the Malay paper had never written or criticised the budget airline with any negative articles.
“Let the company’s advertisement go to another paper, but not Utusan.
“Without Air Asia, Awang Selamat will not have any problem. Furthermore, the value of the advertisment given is very small, lower than advertisements for herbal and hair treatments,” it said.
The columnist also compared Asia’s biggest budget flier to Malaysia Airlines (MAS), and described the national carrier as having better service and a strong nationalist spirit.
“To those who serve we are polite, especially the Malaysian airline whose service is better and thick with nationalism,” it said.
comment
UTUSAN is a personification of the pits of journalism and any brand worth its salt should exclude UTUSAN from their media plans. Azran/Air Asia is absolutely right by not associating with UTUSAN. Azran has demonstrated true leadership and we applaud him for his stand.
If Pakatan had only taken over Putrajaya Utusan will be filing for bankruptcy now when more newsprint media licence are dish out and the survival of the fittest compete.
Utusan practicing self boycott! No adverts, no income! hahaha! Learning from AirAsia style. Fly free! Go fly kite!!!
if UTUSAN so happy with their Racist, let it be. not need add in their news paper.
No comments:
Post a Comment